Unit Economics That Fit Your Customer Reality
One founder split customers by onboarding friction and discovered low‑touch SMBs had faster payback but higher churn. Personalized economics led to a dual strategy: automated onboarding for SMBs and white‑glove success for mid‑market. Where does your LTV swing hardest across segments?
Unit Economics That Fit Your Customer Reality
Run price tests with clear guardrails: limited cohorts, fixed windows, and do‑not‑go‑below contribution margins. Personalization means testing what matters for your model—bundles for productivity tools, usage tiers for APIs, outcomes pricing for services. Keep experiments small; let insights be large.